InnerView® System

Alignment: The Seven Values

Value priorities must be accommodated in both social and business situations if an individual's efforts are to lead to fulfillment.

The values that comprise Alignment are as follows:

  • Sensuality:

    The importance of all the senses. This includes the drive for comfort, stimulation and gratification.

  • Empathy:

    the importance of love for your fellow man, or sense of community; selflessness.

  • Wealth:

    The desire for money or wealth as an end rather than a means.

  • Power:

    The importance of recognition, power, control, influence and fame.

  • Aesthetic:

    The importance of beauty. People moved by this value hunger for balance, color, harmony and form in their life, whether from music, literature, nature or art.

  • Commitment:

    The intensity with which you hold your beliefs relative to integrity; devotion to an ideology.

  • Knowledge:

    The drive to acquire truth for its own sake; the importance of knowing and learning.

Capacity: Three Intellectual Types

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The InnerView Profile defines Capacity as the "relative quality of a person's problem-solving abilities, verbal skills and social adaptiveness." This definition covers a broad range of human abilities that are essential to intelligence, as determined by generations of researchers. Social adaptiveness, for instance, covers such intangibles as getting along well with others, flexibly responding to new challenges and a precise understanding of human emotions.

Our aim is to measure an individual's native can-do, his Capacity, rather than making a judgment based on education or past achievements.

Using this definition of Capacity as a guide, we can articulate three different thinking levels which are marked by various levels of creativity, flexibility and complexity:

  • Conceptual:

    A person in this range is marked by a creative, original approach to problem-solving, featuring strong Conceptual and synthesizing skills. Well known Conceptuals: Albert Einstein, Elizabeth Barrett Browning, Alexander Graham Bell.

  • Transactional:

    This intellectual type is the integrator, able to implement the concepts of Conceptuals. The prototypical Transactional is the late Ray Kroc, the founder of the McDonald's franchise, who recognized and exploited the potential of the fast-food hamburger stand the McDonald brothers invented. His contributions, while critical, were additive rather than Conceptual.

  • Operational:

    Operational Capacity is average Capacity. Eighty percent of any large population of people share Operational intellect. Most of the work of the world is carried out by Operationals.

  • The InnerView Profile offers nine cues that may be used to evaluate Capacity. When taken together, they offer a reliable matrix to measure an individual's relative thinking capability. Here's what to look for:

    • Ability to make distinctions
    • A wide vocabulary in a person's native idiom
    • Use of metaphors and analogies
    • Humor
    • Flexibility and adaptiveness
    • Problem-solving ability
    • Time-orientation
    • Sensitivity
    • Memory


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    Velocity is a measure of relative motivation towards meeting one's own life goals. Used properly, it is the single best guide to predicting performance. To fully evaluate performance and the motivation it took to achieve it, we need to look at the context of a person's life, including ones personal values, intellectual capacity, educational background, one's support system and one's relation to life traumas.


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    This gauge measures four basic traits that make up our temperament, or Style - our instinctual behavior. The four traits are derived from the work of a pioneer in trait psychology, William Marston. He observed that every environment or situation is either favorable or unfavorable and solicits either an active or passive response. He charted two active traits; Dominance and Influence (or Interactiveness); and two passive traits: Steadiness and Compliance.

    By studying the illustration you will discover how each Style trait is defined by whether a situation is perceived to be positive or negative as well by whether an active or passive response would be anticipated. For example, Dominance, in the lower right quadrant calls for an active response in a negative situation. Whether a situation is considered positive or negative is established by the perception of the individual.

    Style traits are, by definition, situational. One can be both a high Dominance and low Interactive type, for example. However, it is always the pattern described by the relative placement of all four style elements that fully characterizes our instinctive behavior.